adspedia » Internet

Balada Mesterului Manole

adspedia — Thu, 12 Jan 2012 21:23:19 +0000

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Inca un exemplu despre Puterea Social Media

adspedia — Sat, 17 Dec 2011 16:01:36 +0000

Povestea e simpla: United Airlines a facut praf chitara unei trupe canadiene. Ce a urmat? Vedeti mai jos. Povestea are 2 ani, clipul 1 are peste 11 milioane de vizualizari si United a facut nenumarate incercari de a-i compensa, dupa ce aproape 1 an de zile nu a raspuns la nici o cerere trimisa pe mediile “oficiale”. Ce a facut trupa? 3 clipuri pe YouTube care au desfiintat toate milioanele de dolari bagate de United in PR. Da, inca un exemplu al puterii pe care Social Media o are.

Full Story: http://www.davecarrollmusic.com/story/united-breaks-guitars – In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise. Follow me at http://twitter.com/DaveCarroll . Video Produced by Curve Productions of Halifax, http://www.curveproductionsinc.com.

Mai jos video-urile:

Video 1:

Video 2:

Video 3:

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Cati eroi cunosti?

adspedia — Sat, 17 Dec 2011 15:22:17 +0000

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Despre maturizare in online

adspedia — Fri, 11 Nov 2011 11:00:43 +0000

Am pus o intrebare la un moment dat ieri, la How to Web 2011, unui speaker (Jon Bradford): Cand inceteaza un start-up sa mai fie un start-up si putem vorbi de maturitate? Mi-a zis ca e intrebare complicata si atunci am schimbat subiectul… Acilea pe “pasunea” mea insa, pot relua linistit.

Cum e faza asta cu maturitatea deci? Cat de mult stam ca si incepatori (aka Startups) si cand ne declaram (sau ne declara “EI”?) maturi? Daca e sa judecam omeneste, in functie de epoca in care traim si zona geo-politica, oamenii sunt considerati maturi la varste diferite.

In Romania si majoritatea tarilor europene, la 18 ani deja raspunzi penal. La americani, care sa recunoastem, sunt mult mai picati in freza, se zice ca doar la 21 de ani ai drept de semnatura, desi co-semneaza cu tine parintii de pe la 16-17 ani.

In Roma antica, nu erai considerat cetatean roman si matur, chiar daca erai nascut roman, decat la varsta de 40 de ani, varsta pana la care erai tot un “mucos”.

La How to Web, au fost in sala foarte multi banosi care cautau idei in care sa investeasca, asa cum foarte bine a observat Stefan, insa erau si sictiriti care nu s-au ascuns sa spuna ca nu ar investi in Romania, nu inca.

Poate ca inca suntem prea necopti, neexperimentati si fricosi sa ne luam in gura cu web-ul. Sau poate nu. Avem exemple romanesti de succes: Ubervu, Brainient, Trip Journal, Bitdefender (da, stiu, nu toate au inceput ca start-up-uri insignifiante, insa tot idei romanesti sunt). Altele care se “coc” acum prin pitchiuri si “acceleratoare” (m-am imprastiat aseara de ras cand am auzit numele asta) si deci “pepiniera” exista. Ramane sa ne creasca si c….ie, ca sa indraznim sa incepem.

Nu stiu daca e mai bine sa incepi singur, cu seed money sau doar angajand consultanta externa care sa fie de acord sa lucreze la inceput pro-bono, dar pentru numele lui Dumnezeu NU TE OPRI din drum. Ai idea, stii ca e wow, INCEPE!

Asadar, care va fi next big thing provenit din Romania? Crezi ca poate veni ceva WOW in zona web/IT/digital din Romania?

Foto © mariussescu.ro

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How to Web 2011 LIVE blogging

adspedia — Tue, 08 Nov 2011 23:13:29 +0000

E 00:42 AM dimineata, 9 noiembrie 2011. Peste mai putin de 8 ore va incepe How to Web 2011. Ma bucur sa fiu si anul acesta la eveniment.

Anul trecut am fost prezent ca simplu participant, anul acesta organizatorii mi-au facut onoarea de a ma primi in randurile blogerilor oficiali.

Anul trecut am facut live streaming cu telefonul, anul acesta organizatorii au promis live streaming profi. De la an la an, lucrurile evolueaza si este bine ca e asa.

Startup-urile romanesti incep sa apara tot mai des pe radarele investitorilor, ni se chiar duce vorba pe mapamond ca ne trezim si noi la realiteatea 2.0.

Urmariti astazi si maine acest articol, la care sper sa adaug chestiile cele mai interesante de la How to Web 2011. La cina organizatorilor, aseara i-am cunoscut personal si pe Titus si pe Stefan, care vor “presta” si ei de la masa blogerilor oficiali. Pentru cei care vor fi in sala si pentru ceilalti de acasa: enjoy!

revin dimineata…

== somn ==

02:51 AM – Valerica a pus poza asta pe Facebook. La prima vedere, zambesti si … atat. Dincolo de primul zambet, insa, imi permit sa spun mai mult. Imi permit sa vad dincolo de lipsa somnului: dedicatia lor. Imi permit sa vad dincolo de oboseala si concentrare. Vad bucuria de a pune umarul la ceva maret, vad dorinta de a imputernicii pe romanii (si nu numai) care vor fi dimineata in sala, sa simta ca nu s-a precupetit (da, exista cuvantul) nici un efort pentru ca How to Web 2011 sa fie WOW. Da, aceasta poza e un mic exemplu de cum se face munca de calitate: cu daruire, cu inversunare si pana la epuizare. O epuizare insa virtuala, pentru ca sunt sigur ca la 8 dimineata vor zambi invitatilor si o sa arate fetele de parca au stat la spa toata noaptea, nu chircite taind badges si aranjand liste cu nume. BRAVO!

LIVE BLOGGING:

17.42

Ivan Brezak (Founder, Netokracija), Carlos Espinal (Partner, Seedcamp), Jon Bradford (Managing Director, Springboard), Zuza Stanska (Chief Mkt GeekGirl, GammaRebels), Mikko Jarvenpaa (Chief Marketing Geek, HackFwd), Eoghan Jennings (Co-founder, StartupBootcamp) on European incubators: too many or not?

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17.21

Jon Bradford (Managing Director, Springboard), on The Perfect Team: It’s a Patchwork Quit

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16.29

Pauza de cafea 30′

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16.09

Bitdefender are o solutie de protectie pe Social media: Facebook si Twitter: http://www.bitdefender.com/security/category/social-media

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16.02

Martin Bryant (European Editor, TheNextWeb), Max Niederhofer (Founder & CEO, Qwerly), George Lemnaru (Co-Founder, eRepublik), Konstatin Hristov (CEO, Favit), George Petre (Product Manager, BitDefender) on The API effect: social media layers

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15.49

Wanna make LOTS of money and get easy investments from VCs? Do a social game

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15.31

Branko Milutinovic (Founder and CEO, Nordeus), on Social Gaming – Lessons Learned

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15.15

@maxniederhofer just abolished boredom of presentations, with speed, story and movie-like speech:

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15.08

Max Niederhofer (Founder and CEO, Qwerly), on Social Identity

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13.09

Raluca Georgescu (Co-founder, Wembrio – moderator), Max Niederhofer (Founder & CEO, Qwerly), Vladimir Oane (Co-founder & CEO, UberVU), Alexandru Costin (EiR, BusinessCatalyst), on

Key-metrics for SaaS businesses

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12.44

Up next:

Adam Fischer (Co-founder, Prezi.com), on Prezi, the language of writing in space

(we used Prezi for our first Trip Journal presentation)

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12.34

Always prepare for failure, you never know when you need this training

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12.13

Up now:

Eric Wahlforss (Co-founder and CTO, Soundcloud), on Bootstrapping – The ride from zero to hundreds of apps and millions of users

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11.46

tripomatic.com pitch now at #howtoweb

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11.40

Now pitching nexi.me #howtoweb

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11.36

QR code startup pitch at #howtoweb just minutes after Mark Randall’s “prophecy” about their death?

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11.25

One more failure? Be happy, you’ve just eliminated another obstacle from achieving succes with the RIGHT idea

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11.14

Startup Challenge Presentations, round 2

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11.10

My suggestion for mass pitching online for @markran – Google Plus hosted Hangouts for FREE, opened to all people that have an idea and need to be listened. Google Plus is free, it can hold unlimited number of members per one hangout video session and also you can upload your demo videos on YouTube and allow playback during the pitch. A solution can be implemented to provide seats and the pitch order, so each pitcher knows when their turn is to start talking/demo-ing.

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10.59

Why not have an online skyped pitch for all startups innovator brains

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10.54

Entrepreneurship is the engine that drives the world

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10.39

If you’re thinking about an idea and find people that tried it and failed, buy them lunch to teach you WHY that happened

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10.37

if you BIG IDEA is SECRET, then you’ll die poor and broken hearted – SHARE it with investors!

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10.32

Can we learn to think differently? Yes we can!

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10.31

Mark Randall (Chief Strategist, Adobe), on Finding Your Big Idea

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10.05

Carlos prezinta cateva startups in care s-a implicat Seedcamp, cu exemple: Fractal, Kwaga, Psykopaont.com, Vox.io, Wordy, Holvi etc

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09.44

Ziua 2

Carlos Eduardo Espinal (Partner, Seedcamp), on Trends in seed investing

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18.41

Never assume the other person understand what you send “hints” about. Always take them privately and explain the situation

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18.18

Ivan Brezak (Founder, Netokracija), Christian Leybold (Partner, eVC Partners), Dan Lupu (Director, Intel Capital), Sitar Teli (Investment Manager, Doughty Hanson), Mihai Sfintescu (Partner, 3TS), Radu Georgescu (President, GECAD Group) on Financing your business: the good, the bad and the ugly

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18.08

Investors seeking startups need to be sick. Sickness name is optimism

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18.06

Never walk away from a meeting with an investor without making sure they know how much money you need and where that amount will take you

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18.04

Don’t undersell your team

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18.02

Make sure the VC you go to knows your #niche – otherwise he might ruin your business instead of helping #howtoweb

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17.55

Michael A Jackson (Business angel, tech consultant and advisor), on Raising Seed Capital

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17.21

Sitar Teli (Investment Manager, Doughty Hanson Technology Ventures), on Gamify Your Fundraising

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16.18

2 people met on last.fm and got married. Now they’ll have a baby and the CEO knows THAT – now that’s GREAT user knowledge #howtoweb

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16.08

Michael Breidenbrucker (Founder, RjDj), on Created by Data

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16.03

Startups at How to Web 2011 Twitter Handles and Website URLs (continuously editing version): @spotiecom, socialook.net, @foniiteam,

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15.45

#BREAKING – QR codes funerals are being announced at #howtoweb

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15.38

Augmented Reality to become more and more large on smartphones and perihelia

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15.27

Now: Panel – Future trends in mobile cu Martin Bryant (European Editor, TheNextWeb), Thai Tran (Founder & CEO, Lightbox), Felix Petersen (Co-founder, Amen), Philipp Kandal (Co-founder & CTO, Skobbler), Dan Romescu (CEO, Augmented Citizen), Dragos Chivu (Director Data Marketing, Vodafone Ro)

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15.10

@mikebutcher on stage at #howtoweb is singing to us

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15.07

After Lunch Break:

Thai Tran (Founder and CEO, Lightbox), on Android: Opportunities and Challenges

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13.21

Raluca Georgescu (Co-founder, Wembrio – moderator), Jeffrey Treichel (Co-founder and CEO, Kolektiva/FunDeal), Mihai Seceleanu (Founder, Kuponiada), Matei Pavel (Founder, CautaReduceri.ro) on

The Daily Deals madness – are those here to stay?

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12.48

Sfat pentru speakeri/pictheri: slide-ul initial TREBUIE sa contina: numele TAU, numele COMPANIEI/SERVICIULUI/PRODUSULUI si URL. Macar atat.

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12.35

Miki Devic (Co-founder httpool group/CEO Germany), onOnline Media (R)evolutions – Now & Then

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12.30

Huddle primeste asa de multe intrebari ca e greu sa fie selectate )

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12.04

Huddle means “Collaborate intelligently” – people online, working together, synching content

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12.00

Alastair Mitchell (Co-founder and CEO, Huddle.net), on The death of the traditional enterprise

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11.19

Interesant: #startup pitching at #howtoweb @spotiecom http://t.co/Ksu2yTE7

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11.12

My cool Blogger T-Shirt from #howtoweb. Thanks @how_to_web !

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10.58

Acum: Startup Challenge Presentations, round 1

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10.50

Pablos imi transmite faptul ca asa-numit-ul si temutul “hacker”, poate de fapt fi pus la “munca”. Exemplu: lasere cu ultraviolete care omoara tantarii, doar femele, protejand satele din Africa etc

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10.44

Plecand de la modelul de raspandire al malariei, bazat pe musca care o transporta, sub influenta elementelor externe (temperatura, migrarea oamenilor, altitudine etc) se poate realiza un model computational pentru orice afacere/companie si sa afli probabilitatea de succes sau esec, pretty smart

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10.29

The user asks: “What DOES this do?” – The hacker asks “What can I make this DO?” #howtoweb

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10.26

Now on #howtoweb: Pablos Holman (Hacker, Intellectual Ventures Lab), on Hackers & Invention

Intreaba publicul: care sunteti hackers pe aici? “In the US everybody fears the Romanian Hackers”

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10.21

An indicator of success: thousands of clones show up in weeks after one major idea breaks into market #howtoweb

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10.11

Don’t let anybody tell you that the web did not change everything!

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10.09

You can follow Richard at @dougrichard

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10.05

Calling the “Order Tracking Department” can be a total mess when there’s lots of errors along the way: out of stock, delays, stress

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09.59

Netflix a adus ca si inovatie price-model-ul: plata lunara fixa cu maxim 2-3 DVD-uri inchiriate pe luna, fara late fees. Succes? Urias

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09.57

The product matters much less than you imagine. The creativity and advantages that the product brings is much hotter.

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09.53

OPM = Other People’s Money

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09.51

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09.51

Doug Richard (School for Startups), on The Future of Building a Web Business Entrepreneurship Innovation:

De obicei start-up-urile cer prea putini bani cand e vorba sa spuna cati bani au nevoie ca si capital seed.

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09.45

Bogdan Iordache prezinta formatul badge-urilor participantilor, QR code si directorul de participanti. Exista zona de “smokers only”. Official hashtag is #howtoweb